UnderCurrent Entertainment is a multi-faceted entertainment company based in Venice, CA and Soho, NY specializing in talent management, music distribution, and influencer marketing.
UnderCurrent represents a diverse roster of Creators across all platforms. We take a modern approach to representing creatives and help scale their businesses across brand partnerships, IP development, content strategy, media productions and more.
UnderCurrent believes music is at the forefront of culture and has built a unique offering for developing Artists that leverages our deep understanding of digital media and influencer marketing. We offer true label services on top of distribution and funding all while allowing Artists to own their masters in flexible deals.
UnderCurrent leverages our network of thousands of creators and deep expertise in social media and culture to help brands execute innovative marketing campaigns. We balance data and results with creative and virality to cut through the clutter.
At UnderCurrent Entertainment, we work to empower creative talent and creative ideas. Our team focuses on pioneering the new media and music industries by understanding the intersections of culture and consumers. Founded by Eric Bogard and Aaron Hoffman, best friends who met at Indiana University; and Adam Bogard, our company culture stems from friends who found their passion and do what they love.