At UnderCurrent , we are committed to empowering creative talent and bold ideas that shape the future of media and music. As a next-generation talent and media company, our mission is to champion the creators, storytellers, and cultural voices driving the new economy.

We specialize in navigating the evolving intersections of culture, technology, and consumer behavior—bridging the gap between emerging talent and mainstream opportunity. Our team is deeply rooted in the creator and music ecosystems, with a focus on building long-term value for both talent and partners.

UnderCurrent  was founded in 2020 by Eric Bogard and Aaron Hoffman—best friends who met at Indiana University—as well as Eric’s brother, Adam Bogard who joined the company in 2021. What began as a shared passion among friends and family has grown into a company that represents 250 of the biggest creators on the planet, yet still defined by purpose, creativity, and a belief in doing what you love. Our culture reflects those origins: collaborative, entrepreneurial, and relentlessly focused on helping talent thrive in a rapidly changing world.